Design Case: “What you see is what you get”

This package is a good example of the concept ”What you see is what you get”. Traditionally bonus products are either attached to the main product or provided separately but in this case the ’twin’package is made of only one piece of cartonboard.

Twin promotion product.

The Mock-Up

The design of the package makes both the original product and the extra gift highly visible. No concessions were made to the quality of the overall package and thus it retained its overall image.

Two separate products in one piece of cartonboard.

Production

To produce the carton, 6-colour offset and UV varnish was used on Avanta Ultra 315 gsm cartonboard. The package is machine formed and hand loaded.

One piece of cartonboard printed on Avanta Ultra 315.

Finished

The Pro Carton/ECMA Award jury was delighted by this ”WYS/WYG” concept (’what you see is what you get’). This design can also be used for other product combinations in the same range. It is stable on the shelf at the point of sale and is also easily stackable.

Winner of the “Beauty and Cosmetics” category.

People behind the product

Pro Carton Nordica: www.procartonnordica.com
Pro Carton: www.procarton.com