
Design Case: 1 kg Sel Régénérant dishwasher salt
The package can be used for all types of dishwashers. It consists of two elements: the box and the inner funnel.

The Mock-Up
The package can be used for all types of dishwashers. It consists of two elements: the box and the inner funnel.

Production
The two parts are folded and glued which provides the necessary rigidity and easy opening. The package was printed in 4-colour offset on 370 gsm Frövi Light Kraft cartonboard.

Finished
In the eyes of the jury, functionality and convenience were the most outstanding qualities of this carton. The structural design of the pack ensures the correct dosage of its contents (dishwasher salt) at all times.
The well thought out positioning and direction of the illustrations and instructions, as well as the funnel-like shape, cleverly inform the consumer how to hold and use the product.
People behind the product
Converter
Van Genechten Packaging
Raadsherenstraat 2
B-2300 Turnhout
BELGIUM
Phone: +32 14 40 36 40
Email: sales@vangenechten.com
Web: www.vangenechten.com
Designer
Van Genechten Packaging
Raadsherenstraat 2
B-2300 Turnhout
BELGIUM
Phone: +32 14 40 36 40
Email: sales@vangenechten.com
Web: www.vangenechten.com
Carton board maker
AssiDomän Cartonboard AB
SE-718 80 Frövi
SWEDEN
Phone: +46 (0)581-37000
Web: www.frovi.com
End user
Carrefour France
1 rue Jean Mermoz, ZAC ST Guénault
FR-91000 Evry
FRANCE
Web: www.carrefour.fr
