Design Case: Cylinder shaped box for Russian Roulette vodka

The octagonal shape of this package resembles the cylinder of a Colt revolver holding the ’bullet’ – a suitable design for the Russian Roulette vodka.

The graphic design of the individual portion pack refers to the country of origin; the colours chosen highlight the thrill of danger.

The Mock-Up

The carton strongly reinforces the ’fun’ element of the product. Each ’cylinder’ contains four small bottles of vodka. One of them however causes the tongue to discolour. The ’victim’ has to perform a forfeit, which is printed on the base of each carton.

Production

The package was printed in 5-colour offset with dispersion lacquer on Hansaboard made by Europa Carton AG.

Finished

This entry was awarded the prize in the ”Beverage” category thanks to the role the package and surrounding display plays in the total product concept.

People behind the product

Pro Carton Nordica: www.procartonnordica.com
Pro Carton: www.procarton.com