Design Case: Papillon Crip – a butterfly shaped package

The brand name ”Papillon” (Butterfly) is reflected in the shape of the package, as are the wrapped chocolates inside by Kraft Foods.

“The Most Innovative Design or New Use of Cartonboard” winner 2003

The Mock-Up

The package can be opened easily using a tear strip and the whole carton then opens up to form a serving tray for home consumption. The colourful appearance and use of gold blocking adds to the image of a seasonal happy family product.

The package was designed by the enduser – Kraft Foods Schweiz AG.

Production

The product was printed in 5-colour offset plus dispersion lacquer with gold foil blocking used to create the special effects. The carton and carton tray were delivered flat and assembled at a home for the disabled. The package is easily stackable at the point of sale.

Converter: Model PrimePac AG in Switzerland.

Finished

Invercote G 330 gsm from Iggesund Paperboard was used for this carton.

People behind the product

Pro Carton Nordica: www.procartonnordica.com
Pro Carton: www.procarton.com