Design cases

Packaging is no longer merely a form of protection for a product. The packaging is simultaneously the product, its advertising display space and its sales agent. Well-designed packaging in a material that the consumer appreciates is the quickest way to the consumer’s heart and wallet.

In this section of the site we present examples of many different forms of cartonboard packaging in different end-use areas and from different European countries. The examples are meant to provide inspiration and describe the design process from idea to finished product. How and who realised the ideas into finished cartons are also presented.