Packaging vital tool in marketing and logistics Tuesday 05 February 2008

Design students on study tour in Lund

In connection with the Prize Ceremony, January 31, 2008, for the Pro Carton Nordica Design Competition for Cartonboard Packaging design students from all over the Nordic countries were invited to a study tour in Lund, Sweden.
The day started with a visit to the Tetra Pak factory followed by an afternoon seminar at the Ingvar Kamprad Designcenter at Lund University.

Captions:


The winners of the Pro Carton Nordica Design Competition.


Visiting the show room at Tetra Pak.


Part of the auditorium during the afternoon seminar at Ingvar Kamprad Designcenter at Lund University.


Dr. Annika Olsson spoke about packaging innovation from a marketing perspective.


Professor Gunilla Jönson spoke about packaging as part of the total chain of logistics.


An exciting visit to the Virtual Reality Lab at the Ingvar Kamprad Designcenter was part of the afternoon program.